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      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/b3c0e3b0-b649-432f-b402-8c2ee9bb2625/Screenshot%2B2024-05-10%2B125720.png</image:loc>
      <image:title>Ignite Blog - The Intersectionality of Presidential &amp;amp; Controversial Elections in Fundraising - The Data</image:title>
      <image:caption>Before we jump into specifics about elections, we must first acknowledge the impact the economy has on charitable giving. (For even more detail see an earlier post by Erica O’Brien: A Look Ahead) Giving USA provides an annual report on giving [1], which includes long-term charts of both charitable giving as well as the Gross Domestic Product (GDP).  A quick look at both charts shows us that in 9 of the last 10 Presidential Election years, charitable giving increased over the previous year, with the GDP trending accordingly. The one Presidential Election year to report a year-over-year decline was 2008, which was the second year of the Global Financial Crisis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/9d88d1d5-02cb-4e18-85b0-b289212e0fc8/Screenshot%2B2024-05-10%2B125739.png</image:loc>
      <image:title>Ignite Blog - The Intersectionality of Presidential &amp;amp; Controversial Elections in Fundraising</image:title>
      <image:caption>Naturally, the fact that there was a drop in giving that aligned with the elections that year begged the question as to whether the election caused the decrease. So, four years later, our friends at Blackbaud conducted a targeted study using the data around the 2012 Presidential Election [2], reporting the following: While philanthropic giving between 2011 and 2012 increased, it was primarily driven by an increase in religious gifts. Aside from a smaller year-over-year increase in gifts to education, all other sectors reported a slight decrease between 2011 and 2012. Donors that did not give political contributions in 2012, likewise saw a 2% drop in their charitable giving, aligning with most sectors. However, among those donors that gave political contributions in 2012, their charitable contributions increased about 1% that same year.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/spinning-email-fundraising-into-gold-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/60178cbf-99b0-4a58-bdc5-33d86341b5ec/Screenshot%2B2024-04-30%2B121843.png</image:loc>
      <image:title>Ignite Blog - Spinning Email Fundraising into Gold: Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/fcd94d13-ee68-4eec-aadf-66940d58f686/Screenshot%2B2024-04-30%2B122107.png</image:loc>
      <image:title>Ignite Blog - Spinning Email Fundraising into Gold: Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/7500388b-a471-42f3-89d8-c34c5d55b8cb/Screenshot%2B2024-04-30%2B122111.png</image:loc>
      <image:title>Ignite Blog - Spinning Email Fundraising into Gold: Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/spinning-email-fundraising-into-gold-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-02</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/the-importance-of-ethical-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/navigating-the-monthly-giving-unknown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/a-look-ahead-white-paper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-02</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/2023-year-end-digital-fundraising-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/executive-team-member-spotlight-erica-obrien</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/e3595b8b-17f0-4fd8-a040-cdbb414ebdab/Post%2B1.22.24.png</image:loc>
      <image:title>Ignite Blog - Executive Team Member Spotlight - Erica O’Brien</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/2023-giving-tuesday-insights-and-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/executive-team-member-spotlight-candice-briddell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301619-9JT1H1WN3UUR573GMIT8/Post+10.18.23.png</image:loc>
      <image:title>Ignite Blog - Executive Team Member Spotlight - Candice Briddell</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/when-it-might-be-best-to-go-with-less</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/make-the-most-impact-with-your-imagery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/7-organizations-to-donate-to-morocco-earthquake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/tips-doing-more-with-less</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/growing-your-program-in-todays-market-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/8-organizations-to-donate-to-maui-wildfires</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/growing-your-program-in-todays-market-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301819-ZM9KA0KW6V2WAZD99SCA/Picture1.jpg</image:loc>
      <image:title>Ignite Blog - Growing Your Program In Today’s Market  Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/bridge-conference-2023-hot-takes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/my-summer-at-fuse-fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/year-end-playbook-the-super-bowl-of-fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/how-to-organize-chaos-a-guide-to-rapid-response</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/executive-team-member-spotlight-courtney-lewis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301630-832Q33IYUC5V8O8JJJFF/Post+7.14.23.png</image:loc>
      <image:title>Ignite Blog - Executive Team Member Spotlight - Courtney Lewis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/7-organizations-fighting-for-racial-justice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/taking-pride-in-giving-back</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/social-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/top-5-ways-to-optimize-your-seo-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/fuse-hot-takes-2023-m-and-r-benchmarks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/executive-team-member-spotlight-leah-farmer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301975-Y1RPGMIISWURTCGLMWEM/Post+04.28.23.png</image:loc>
      <image:title>Ignite Blog - Executive Team Member Spotlight - Leah Farmer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/the-fundraising-edit-the-donor-advised-fund-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/starting-or-reassessing-your-grateful-patient-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/turkey-syria-relief-efforts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/executive-team-member-spotlight-nancy-eiring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301811-YYLXJ2Q33CH1YC6D8YKS/Post+01.31.23.png</image:loc>
      <image:title>Ignite Blog - Executive Team Member Spotlight - Nancy Eiring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/year-end-2022-an-optimistic-sign-for-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/break-these-grammar-rules-for-better-fundraising-copy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/looking-ahead-to-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/the-next-generation-of-direct-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/giving-tuesday-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/supporting-veterans-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/limiting-exposure-to-highly-inflationary-costs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/impacts-of-an-economic-downturn-on-fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/hurricane-ian-relief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/s-is-for-sustainers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/promotion-of-courtney-lewis-to-executive-vice-president</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/pride-month</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/knowing-when-the-match-isnt-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301917-7QG2RHEFQMWW2OGWCCV0/Picture1.jpg</image:loc>
      <image:title>Ignite Blog - Knowing When the Match Isn’t Right for You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/how-to-communicate-with-your-match</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301557-64XD2QIVHDNHWZH4G0S1/Picture3.jpg</image:loc>
      <image:title>Ignite Blog - How to Communicate (with) Your Match - Make it stand out</image:title>
      <image:caption>HINT: If your donor must do this to figure out how much their match is worth. It’s probably too complicated.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/why-cant-i-find-my-match</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/find-your-perfect-match</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-26</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/informed-delivery</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
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      <image:title>Ignite Blog - The Lowdown on Informed Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301712-19GU4OGH72NQSTV4P5Q4/id2.png</image:loc>
      <image:title>Ignite Blog - The Lowdown on Informed Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.fusefundraising.com/ignite/support-ukraine</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
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  <url>
    <loc>https://www.fusefundraising.com/ignite/hot-takes-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-22</lastmod>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/hot-takes-on-2021</loc>
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    <lastmod>2024-07-23</lastmod>
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    <lastmod>2024-07-23</lastmod>
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    <lastmod>2024-07-23</lastmod>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
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  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65943af95cc6aa6d580665b6/1704213301577-JQ68CRW0LHW3MPUT1NSK/madeline.jpg</image:loc>
      <image:title>Ignite Blog - Fuse Fundraising Pleased to Announce Promotion of Madeline Ruffin-Thomas to the Executive Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fusefundraising.com/ignite/dont-miss-your-opportunity</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
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