Announcing: 2026 Hermes Creative Awards Winners
A Moment Worth Sharing
We’re proud to share that Fuse was recently recognized by Hermes Creative Awards, with a Gold award for our work on the World Food Program USA “Out of the Box” Acquisition package and an Honorable Mention for our work on CARE’s FY26 Holiday Card.
Awards are always meaningful. But for us, this one feels especially grounding. Hermes Creative Awards is one of the oldest, largest creative competitions in the world. Receiving a Hermes Award is a recognition of creativity and the role our industry can play in supporting causes that make the world a better place.
Our creative has always been rooted in the belief that the best fundraising speaks to the donor in front of it, not the average donor, not the assumed donor, but the specific person at a specific moment in their relationship with the mission. Whether that is someone encountering the organization for the first time through an acquisition message or a longtime supporter being invited to deepen their commitment, the goal is always the same: make donors feel seen, make the mission feel urgent and relevant, and make the next step feel natural. These two awards reflect that commitment — and we are proud that the work being recognized is work that was built around the donor first.
The Winners
The Gold-winning campaign, “Out of the Box,” centered on a familiar object with deep meaning. A World Food Programme ration box represents consistency in uncertain conditions and signals that support has arrived. That idea shaped the entire package, from the envelope design to the way the story connected prospective donors to their role in delivering that support.
Our work with CARE focused on a different moment in the donor relationship. The Holiday Card was designed to strengthen connection with midlevel supporters during year-end, using personalized details, thoughtful segmentation, and a message from CARE’s leadership to reflect each donor’s ongoing role in the mission.
We’d Like to Thank...
This recognition reflects the kind of work we aim to do every day. Thoughtful testing, strong partnerships, and a clear focus on helping organizations build lasting relationships with donors.
We’re grateful to Hermes Creative Awards, World Food Program USA, CARE, and the teams who made this possible — thank you.