Are you reaching your full audience? Without full accessibility in all marketing, your campaigns may be missing potential donors. And design that can’t reach everyone isn’t great design. Read our 10 best practices to ensuring EVERYONE is able to see your messaging, and your messaging is reaching its full potential here.

📣We're excited to highlight another one of our incredible executive team members — Jon Cohen, Senior Director of Production! If he's not on the golf course, you may find him jamming out to AC/DC. Learn more about Jon!

Your story isn’t about the donor. It’s about the community.
Community-Centric Fundraising is challenging the sector to rethink who we center in our stories and strategies. Instead of casting donors as heroes, this framework invites us to view them as partners — while uplifting the power and voice of the communities we serve.

First gifts are important. Second gifts are everything. With donor acquisition becoming more expensive and less predictable, retention isn't just a metric — it's a strategy. Now is the time to audit your donor journey. Are you doing enough to keep new supporters engaged after that first gift? Retention is where real sustainability begins. Here are 6 essential elements of ensure your approach is built to last.

Ready to transform your fundraising approach and build deeper connections with your donors? Our Executive Vice President Courtney Lewis dives into the power of advanced segmentation strategies – moving beyond common tactics to drive greater impact. Read on to learn how smart segmentation can drive meaningful impact!

Q4 reports are in. A key takeaway from the latest fundraising data: Donor retention is down. But what should we do about it? Our latest blog shares crucial insights and actionable strategies!

Meet, Chris Clark, our Data Science & Analytics Manager! Chris joined the Fuse family in 2024. With a background in tech leadership and analytics, he brings a deep curiosity and a love for solving complex problems to the world of direct response fundraising. Read on to get to know Chris — his irrational fears, his go-to karaoke song, and some of the lessons learned throughout his career.

“Hey Siri, how do I get my content to the top of search results?”
Spoiler: Voice search  isn’t the same as traditional search — and if you're still thinking in typed keywords only, it's time for a glow-up. Dive into our latest blog to learn how to speak your audience’s actual language and maximize your search results!

Is your acquisition list strategy bringing in the best donors? Our latest white paper explores how random priority merging may provide a clearer picture than traditional structured merge methods. Unlock benefits like: Accurate list performance, Fairer testing, Better LTV insights, and more!

Stop hoarding data, start driving impact! Our latest blog tackles the challenge of data overload and provides practical steps to focus on meaningful insights that fuel fundraising success.

Wanting to master copy that will always be in season, no matter the weather? Our copywriters, Ryan Edwards and Lauren Ramsey, breakdown best practices to that  timeless evergreen copy — even in unprecedented times! Stay ahead of the course and keep your messaging relevant.

Looking for some pointers on how to start building an email fundraising calendar? Look no further! These 8 crucial steps to building an effective calendar for you email program — starting from the very beginning — are here to help.