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The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

From Lagging to Leading: What We Learned from Giving Tuesday 2025

Giving Tuesday results are in — and it was a total rollercoaster ride! This year proves once again that agility is key. You have to be ready to pivot and meet your donors where they are actually giving. Read our full deep-dive and analysis to see what we learned! 

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Courtney Lewis, Executive Vice President & Erica O’Brien, Principal & Co-Owner Courtney Lewis, Executive Vice President & Erica O’Brien, Principal & Co-Owner

Stop Putting Donors in Lanes: The Case for a Holistic Approach

We need to stop putting donors into lanes they never chose. Our newest blog digs into why siloed fundraising models fail donors — and how a holistic approach leads to deeper loyalty, stronger relationships, and gifts you’d never expect.

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Fuse Social Fuse Social

The Fuse Team Feast: Our Favorite Recipes

We're pulling back the curtain on our favorite Thanksgiving recipes — the dishes that always make it onto our tables. From broccoli casserole to pumpkin pie, see our full list of our must-make holiday recipes.

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Courtney Lewis, Executive Vice President Courtney Lewis, Executive Vice President

Tax Law Change in 2026: Fundraising Risks, Opportunities, and a Game Plan

Tax law changes in 2026 could reshape charitable giving — but smart fundraisers can turn these shifts into opportunity. From new deduction limits to changing donor incentives, these shifts could reshape how people give. Our latest blog breaks down what’s changing, who’s impacted, and how to turn risk into opportunity. Get the insights and game plan your fundraising team needs to prepare here.

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

Ask Fuse: Email KPIs

When it comes to email fundraising, it’s easy to get lost in the numbers. When you’re asking, “Are these emails really worth it?” — a few key metrics rise to the top as drivers for your return on investment (ROI). Our VP of Digital Strategies shares the 3 KPIs she watches closely to determine email success at a quick glance.  

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Fuse Social Fuse Social

Executive Team Member Spotlight — Madeline Ruffin-Thomas

📣This quarter, we’re highlighting another one of our amazing executive team members — Madeline Ruffin-Thomas, Vice President of Fundraising Strategies! Even though she considered a career as an oceanographer, it’s clear that she was born to be a fundraiser! Learn more about Madeline and her experience in the wonderful world of direct response.

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Fuse Team Member Fuse Team Member

Make the Most of DAF Giving

Donor-advised funds are one of the fastest-growing ways people give—and nonprofits have a real opportunity to engage donors strategically. We’ve put together 8 practical tips to help your organization make the most of DAF giving to build lasting impact.

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Ryan Edwards, Copywriter Ryan Edwards, Copywriter

Turning Urgency Into Impact: 8 Quick Tips When Emergencies Arise 

When urgent news breaks, organizations need to act quickly and with purpose. From digital to direct mail, preparation to transparency, every response matters. We’ve put together 8 quick tips to help organizations respond effectively, maintain credibility, and connect urgency to impact. 

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Ryan Edwards, Copywriter Ryan Edwards, Copywriter

Back to Basics: The Anatomy of a Direct Mail Appeal

With another school year in full swing, it’s a good time for a refresher. Direct mail may feel “old school” to some, but it is still a fundraising powerhouse — especially when each element of a package is designed to work together. From envelope design to reply forms, Fuse copywriter, Ryan Edwards, walks through the anatomy of an appeal. 

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Rebecca Volpe, Strategy Director Rebecca Volpe, Strategy Director

From Checks to Clicks: How Nonprofits Can Modernize Donations 

Check donations are declining — and that’s not a loss, it’s an opportunity!  Nonprofits that embrace digital giving can reduce fraud risk, streamline donor experiences, and future-proof their fundraising. Read our latest blog for practical steps to make the shift.

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Fuse Digital Team Fuse Digital Team

5 Tips to Maximize Your Website for Fundraising

Your website is more than a homepage — it’s the front door to your mission. If donors can’t easily give, connect to your stories, or engage on mobile, you’re leaving impact on the table. We pulled together 5 practical tips to make your fundraising website donor-focused, mobile-ready, and storytelling-driven. Check them out here!

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Fuse Team Member Fuse Team Member

Make-A-Will Month: 7 Tips for Legacy Giving Engagement

Waiting for the right time to engage donors with legacy giving communications? No time like the present — especially during Make-A-Will month! Our latest blog includes 7 tips on leveraging these meaningful conversations to connect donors' legacies to your mission.

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