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The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

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Announcing: 2026 Hermes Creative Awards Winners

We’re honored to be recognized by Hermes Creative Awards, a global competition celebrating standout work in marketing and communications. Our “Out of the Box” campaign for World Food Program USA earned Gold, and our CARE FY26 Holiday Card received an Honorable Mention.

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

Spring Clean Your Email Program: Our 7 Best Tips to Renew and Refresh for Better Performance

Is your email program feeling a little... dusty? A cluttered email program isn't just messy; it’s a drain on your deliverability and engagement rates. We’re breaking down 7 vital steps to successfully refreshing your email program. From strategic list hygiene to A/B testing, it’s time to clear the clutter and start optimizing for better results.

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

New Rules in a New Age: How AI is Redefining Search to be Beyond Keywords

Search isn’t just about keywords anymore it’s about conversations. AI is fundamentally changing how people find information, and if your content strategy hasn't shifted yet, it’s time. From AI Overviews to intent-based optimization, we’re sharing updates and tips on how to make sure your brand still gets found. 

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Nicki Might, Vice President of Fundraising Strategies Nicki Might, Vice President of Fundraising Strategies

Donor Journey Mapping Isn’t a Calendar. It’s a Strategy.

Too often, donor journey mapping stops at a diagram. In reality, it should guide how strategy, data, and execution align across the donor experience. Intentional mapping can strengthen retention, coherence, and long-term value. Here’s how to think about journeys as an ongoing discipline, not a one-time plan.

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Executive Team Member Spotlight — James Bruening

📣This quarter, we’re highlighting another one of our amazing executive team members — James Bruening, Vice President of Data Strategy & Planning! He may be a history buff of ancient civilizations, but that doesn't hold him back from thinking of ways to help our team impact the future of fundraising. Learn more about James and his experience in the wonderful world of data strategy.

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Madeline Ruffin-Thomas, VP, Fundraising Strategies Madeline Ruffin-Thomas, VP, Fundraising Strategies

Rethinking IRA Giving for Today and Tomorrow

IRA giving is one of the most underutilized opportunities in fundraising, yet donors are already making decisions about these assets every day. We break down how nonprofits can reposition IRA giving as a simple, flexible way for donors to give today and create a lasting legacy — and how to build a smarter, more integrated strategy around it.

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International Women’s Day: The Women of Fuse

International Women’s Day is about more than job titles.

At Fuse, the women on our team are coaches, creators, marathoners, writers, mentors, and builders — often all at once.

Today, we’re celebrating the many roles they carry and the perspective, resilience, and creativity they bring to our work every day.

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James Bruening, VP of Analytics & Reporting James Bruening, VP of Analytics & Reporting

Concentrated Growth: What 2025 Revealed About the Donor Landscape

We dug into 2025 trends, and one thing was clear: revenue held steady, but donor growth didn’t move the same way. More value came from the existing file. That works for a while — but what does it mean for 2026?

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Fuse Production Team Fuse Production Team

Push the Envelope: Fuse's Guide to 2026 Postal Savings

📬Rising postage rates don’t mean settling for less impact. Our 2026 USPS Postal Promotions guide breaks down where savings are available, and how to use them strategically to support stronger storytelling, engagement, and results!

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

Year-End Digital Fundraising: A Slow Start, a Strong Finish

Year-end digital results are in! After analyzing performance across email, search, social, CTV, and SMS, one pattern stood out: a compressed season with revenue concentrated at the finish. Our recap breaks down what happened—and what it means going forward ➡️

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

From Lagging to Leading: What We Learned from Giving Tuesday 2025

Giving Tuesday results are in — and it was a total rollercoaster ride! This year proves once again that agility is key. You have to be ready to pivot and meet your donors where they are actually giving. Read our full deep-dive and analysis to see what we learned! 

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