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IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Rebecca Volpe, Strategy Director Rebecca Volpe, Strategy Director

From Checks to Clicks: How Nonprofits Can Modernize Donations 

Check donations are declining — and that’s not a loss, it’s an opportunity!  Nonprofits that embrace digital giving can reduce fraud risk, streamline donor experiences, and future-proof their fundraising. Read our latest blog for practical steps to make the shift.

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Fuse Digital Team Fuse Digital Team

5 Tips to Maximize Your Website for Fundraising

Your website is more than a homepage — it’s the front door to your mission. If donors can’t easily give, connect to your stories, or engage on mobile, you’re leaving impact on the table. We pulled together 5 practical tips to make your fundraising website donor-focused, mobile-ready, and storytelling-driven. Check them out here!

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Fuse Team Member Fuse Team Member

Make-A-Will Month: 7 Tips for Legacy Giving Engagement

Waiting for the right time to engage donors with legacy giving communications? No time like the present — especially during Make-A-Will month! Our latest blog includes 7 tips on leveraging these meaningful conversations to connect donors' legacies to your mission.

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Leah Farmer, SVP, Creative Director Leah Farmer, SVP, Creative Director

This Fundraising Campaign Brought to You by the Letter A (for Accessibility): Tips to Ensuring Your Messaging can Reach EVERYONE

Are you reaching your full audience? Without full accessibility in all marketing, your campaigns may be missing potential donors. And design that can’t reach everyone isn’t great design. Read our 10 best practices to ensuring EVERYONE is able to see your messaging, and your messaging is reaching its full potential here.

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Fuse Social Fuse Social

Executive Team Member Spotlight — Jon Cohen

📣We're excited to highlight another one of our incredible executive team members — Jon Cohen, Senior Director of Production! If he's not on the golf course, you may find him jamming out to AC/DC. Learn more about Jon!

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Ryan Edwards, Copywriter Ryan Edwards, Copywriter

Community-Centric Fundraising: A Shift in Perspective

Your story isn’t about the donor. It’s about the community.
Community-Centric Fundraising is challenging the sector to rethink who we center in our stories and strategies. Instead of casting donors as heroes, this framework invites us to view them as partners — while uplifting the power and voice of the communities we serve.

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Courtney Lewis, EVP Courtney Lewis, EVP

First Gifts are Cute. Second Gifts are Better.

First gifts are important. Second gifts are everything. With donor acquisition becoming more expensive and less predictable, retention isn't just a metric — it's a strategy. Now is the time to audit your donor journey. Are you doing enough to keep new supporters engaged after that first gift? Retention is where real sustainability begins. Here are 6 essential elements of ensure your approach is built to last.

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Fuse Social Fuse Social

Team Member Spotlight — Chris Clark

Meet, Chris Clark, our Data Science & Analytics Manager! Chris joined the Fuse family in 2024. With a background in tech leadership and analytics, he brings a deep curiosity and a love for solving complex problems to the world of direct response fundraising. Read on to get to know Chris — his irrational fears, his go-to karaoke song, and some of the lessons learned throughout his career.

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Callie LaFaunge, Director of Digital Fundraising Strategies Callie LaFaunge, Director of Digital Fundraising Strategies

Traditional Search vs. Voice Search: How Nonprofits Can Stay Ahead in 2025

“Hey Siri, how do I get my content to the top of search results?”
Spoiler: Voice search  isn’t the same as traditional search — and if you're still thinking in typed keywords only, it's time for a glow-up. Dive into our latest blog to learn how to speak your audience’s actual language and maximize your search results!

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James Bruening, VP, Data Strategy & Planning James Bruening, VP, Data Strategy & Planning

Fuse White Paper Release: The Advantages of Random Priority Merging in Nonprofit Direct Mail Fundraising

Is your acquisition list strategy bringing in the best donors? Our latest white paper explores how random priority merging may provide a clearer picture than traditional structured merge methods. Unlock benefits like: Accurate list performance, Fairer testing, Better LTV insights, and more!

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