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The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

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International Women’s Day: The Women of Fuse

International Women’s Day is about more than job titles.

At Fuse, the women on our team are coaches, creators, marathoners, writers, mentors, and builders — often all at once.

Today, we’re celebrating the many roles they carry and the perspective, resilience, and creativity they bring to our work every day.

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James Bruening, VP of Analytics & Reporting James Bruening, VP of Analytics & Reporting

Concentrated Growth: What 2025 Revealed About the Donor Landscape

We dug into 2025 trends, and one thing was clear: revenue held steady, but donor growth didn’t move the same way. More value came from the existing file. That works for a while — but what does it mean for 2026?

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Fuse Production Team Fuse Production Team

Push the Envelope: Fuse's Guide to 2026 Postal Savings

📬Rising postage rates don’t mean settling for less impact. Our 2026 USPS Postal Promotions guide breaks down where savings are available, and how to use them strategically to support stronger storytelling, engagement, and results!

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

Year-End Digital Fundraising: A Slow Start, a Strong Finish

Year-end digital results are in! After analyzing performance across email, search, social, CTV, and SMS, one pattern stood out: a compressed season with revenue concentrated at the finish. Our recap breaks down what happened—and what it means going forward ➡️

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

From Lagging to Leading: What We Learned from Giving Tuesday 2025

Giving Tuesday results are in — and it was a total rollercoaster ride! This year proves once again that agility is key. You have to be ready to pivot and meet your donors where they are actually giving. Read our full deep-dive and analysis to see what we learned! 

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Courtney Lewis, Executive Vice President & Erica O’Brien, Principal & Co-Owner Courtney Lewis, Executive Vice President & Erica O’Brien, Principal & Co-Owner

Stop Putting Donors in Lanes: The Case for a Holistic Approach

We need to stop putting donors into lanes they never chose. Our newest blog digs into why siloed fundraising models fail donors — and how a holistic approach leads to deeper loyalty, stronger relationships, and gifts you’d never expect.

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The Fuse Team Feast: Our Favorite Recipes

We're pulling back the curtain on our favorite Thanksgiving recipes — the dishes that always make it onto our tables. From broccoli casserole to pumpkin pie, see our full list of our must-make holiday recipes.

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Courtney Lewis, Executive Vice President Courtney Lewis, Executive Vice President

Tax Law Change in 2026: Fundraising Risks, Opportunities, and a Game Plan

Tax law changes in 2026 could reshape charitable giving — but smart fundraisers can turn these shifts into opportunity. From new deduction limits to changing donor incentives, these shifts could reshape how people give. Our latest blog breaks down what’s changing, who’s impacted, and how to turn risk into opportunity. Get the insights and game plan your fundraising team needs to prepare here.

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

Ask Fuse: Email KPIs

When it comes to email fundraising, it’s easy to get lost in the numbers. When you’re asking, “Are these emails really worth it?” — a few key metrics rise to the top as drivers for your return on investment (ROI). Our VP of Digital Strategies shares the 3 KPIs she watches closely to determine email success at a quick glance.  

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Executive Team Member Spotlight — Madeline Ruffin-Thomas

📣This quarter, we’re highlighting another one of our amazing executive team members — Madeline Ruffin-Thomas, Vice President of Fundraising Strategies! Even though she considered a career as an oceanographer, it’s clear that she was born to be a fundraiser! Learn more about Madeline and her experience in the wonderful world of direct response.

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Fuse Team Member Fuse Team Member

Make the Most of DAF Giving

Donor-advised funds are one of the fastest-growing ways people give—and nonprofits have a real opportunity to engage donors strategically. We’ve put together 8 practical tips to help your organization make the most of DAF giving to build lasting impact.

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