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The Fuse Blog
We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.
From Checks to Clicks: How Nonprofits Can Modernize Donations
Check donations are declining — and that’s not a loss, it’s an opportunity! Nonprofits that embrace digital giving can reduce fraud risk, streamline donor experiences, and future-proof their fundraising. Read our latest blog for practical steps to make the shift.
5 Tips to Maximize Your Website for Fundraising
Your website is more than a homepage — it’s the front door to your mission. If donors can’t easily give, connect to your stories, or engage on mobile, you’re leaving impact on the table. We pulled together 5 practical tips to make your fundraising website donor-focused, mobile-ready, and storytelling-driven. Check them out here!
Make-A-Will Month: 7 Tips for Legacy Giving Engagement
Waiting for the right time to engage donors with legacy giving communications? No time like the present — especially during Make-A-Will month! Our latest blog includes 7 tips on leveraging these meaningful conversations to connect donors' legacies to your mission.
This Fundraising Campaign Brought to You by the Letter A (for Accessibility): Tips to Ensuring Your Messaging can Reach EVERYONE
Are you reaching your full audience? Without full accessibility in all marketing, your campaigns may be missing potential donors. And design that can’t reach everyone isn’t great design. Read our 10 best practices to ensuring EVERYONE is able to see your messaging, and your messaging is reaching its full potential here.
Executive Team Member Spotlight — Jon Cohen
📣We're excited to highlight another one of our incredible executive team members — Jon Cohen, Senior Director of Production! If he's not on the golf course, you may find him jamming out to AC/DC. Learn more about Jon!
Community-Centric Fundraising: A Shift in Perspective
Your story isn’t about the donor. It’s about the community.
Community-Centric Fundraising is challenging the sector to rethink who we center in our stories and strategies. Instead of casting donors as heroes, this framework invites us to view them as partners — while uplifting the power and voice of the communities we serve.
First Gifts are Cute. Second Gifts are Better.
First gifts are important. Second gifts are everything. With donor acquisition becoming more expensive and less predictable, retention isn't just a metric — it's a strategy. Now is the time to audit your donor journey. Are you doing enough to keep new supporters engaged after that first gift? Retention is where real sustainability begins. Here are 6 essential elements of ensure your approach is built to last.
From Transaction to Trust: Building Donor Relationships that Last through Smart Segmentation Strategy
Ready to transform your fundraising approach and build deeper connections with your donors? Our Executive Vice President Courtney Lewis dives into the power of advanced segmentation strategies – moving beyond common tactics to drive greater impact. Read on to learn how smart segmentation can drive meaningful impact!
What Industry Retention Trends are Telling Us, and What We Can Do About It
Q4 reports are in. A key takeaway from the latest fundraising data: Donor retention is down. But what should we do about it? Our latest blog shares crucial insights and actionable strategies!
Team Member Spotlight — Chris Clark
Meet, Chris Clark, our Data Science & Analytics Manager! Chris joined the Fuse family in 2024. With a background in tech leadership and analytics, he brings a deep curiosity and a love for solving complex problems to the world of direct response fundraising. Read on to get to know Chris — his irrational fears, his go-to karaoke song, and some of the lessons learned throughout his career.
Traditional Search vs. Voice Search: How Nonprofits Can Stay Ahead in 2025
“Hey Siri, how do I get my content to the top of search results?”
Spoiler: Voice search isn’t the same as traditional search — and if you're still thinking in typed keywords only, it's time for a glow-up. Dive into our latest blog to learn how to speak your audience’s actual language and maximize your search results!
Fuse White Paper Release: The Advantages of Random Priority Merging in Nonprofit Direct Mail Fundraising
Is your acquisition list strategy bringing in the best donors? Our latest white paper explores how random priority merging may provide a clearer picture than traditional structured merge methods. Unlock benefits like: Accurate list performance, Fairer testing, Better LTV insights, and more!