📣This quarter, we’re highlighting another one of our amazing executive team members — Madeline Ruffin-Thomas, Vice President of Fundraising Strategies! Even though she considered a career as an oceanographer, it’s clear that she was born to be a fundraiser! Learn more about Madeline and her experience in the wonderful world of direct response.

Donor-advised funds are one of the fastest-growing ways people give—and nonprofits have a real opportunity to engage donors strategically. We’ve put together 8 practical tips to help your organization make the most of DAF giving to build lasting impact.

When urgent news breaks, organizations need to act quickly and with purpose. From digital to direct mail, preparation to transparency, every response matters. We’ve put together 8 quick tips to help organizations respond effectively, maintain credibility, and connect urgency to impact. 

With another school year in full swing, it’s a good time for a refresher. Direct mail may feel “old school” to some, but it is still a fundraising powerhouse — especially when each element of a package is designed to work together. From envelope design to reply forms, Fuse copywriter, Ryan Edwards, walks through the anatomy of an appeal. 

Check donations are declining — and that’s not a loss, it’s an opportunity!  Nonprofits that embrace digital giving can reduce fraud risk, streamline donor experiences, and future-proof their fundraising. Read our latest blog for practical steps to make the shift.

Your website is more than a homepage — it’s the front door to your mission. If donors can’t easily give, connect to your stories, or engage on mobile, you’re leaving impact on the table. We pulled together 5 practical tips to make your fundraising website donor-focused, mobile-ready, and storytelling-driven. Check them out here!

Waiting for the right time to engage donors with legacy giving communications? No time like the present — especially during Make-A-Will month! Our latest blog includes 7 tips on leveraging these meaningful conversations to connect donors' legacies to your mission.

Are you reaching your full audience? Without full accessibility in all marketing, your campaigns may be missing potential donors. And design that can’t reach everyone isn’t great design. Read our 10 best practices to ensuring EVERYONE is able to see your messaging, and your messaging is reaching its full potential here.

📣We're excited to highlight another one of our incredible executive team members — Jon Cohen, Senior Director of Production! If he's not on the golf course, you may find him jamming out to AC/DC. Learn more about Jon!

Your story isn’t about the donor. It’s about the community.
Community-Centric Fundraising is challenging the sector to rethink who we center in our stories and strategies. Instead of casting donors as heroes, this framework invites us to view them as partners — while uplifting the power and voice of the communities we serve.

First gifts are important. Second gifts are everything. With donor acquisition becoming more expensive and less predictable, retention isn't just a metric — it's a strategy. Now is the time to audit your donor journey. Are you doing enough to keep new supporters engaged after that first gift? Retention is where real sustainability begins. Here are 6 essential elements of ensure your approach is built to last.

Ready to transform your fundraising approach and build deeper connections with your donors? Our Executive Vice President Courtney Lewis dives into the power of advanced segmentation strategies – moving beyond common tactics to drive greater impact. Read on to learn how smart segmentation can drive meaningful impact!