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The Fuse Blog
We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.
More Revenue, Fewer Donors: What 2025 Confirmed and What Fundraisers Should Watch in 2026
More revenue. Fewer donors. Benchmark data confirmed a trend many nonprofits are already feeling: revenue growth is increasingly concentrated among smaller groups of higher-value donors. We explore what that means for retention, recurring giving, acquisition, and long-term file health in 2026.
Concentrated Growth: What 2025 Revealed About the Donor Landscape
We dug into 2025 trends, and one thing was clear: revenue held steady, but donor growth didn’t move the same way. More value came from the existing file. That works for a while — but what does it mean for 2026?