IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Becky Volpe, Strategy Director 10/21/26 Becky Volpe, Strategy Director 10/21/26

Data-Driven, Not Data-Creepy: Personalizing Donor Outreach Without the Scare Factor

Ever received a fundraising message that felt a little too personal? Personalization should make donors feel remembered, not watched. When donors think “they really know me,” not “how did they know that?” you’re doing it right. Read our best practices for effective donor personalization here.

James Bruening, VP of Data Strategy and Planning 4/9/25 James Bruening, VP of Data Strategy and Planning 4/9/25

Fuse White Paper Release: The Advantages of Random Priority Merging in Nonprofit Direct Mail Fundraising

Is your acquisition list strategy bringing in the best donors? Our latest white paper explores how random priority merging may provide a clearer picture than traditional structured merge methods. Unlock benefits like: Accurate list performance, Fairer testing, Better LTV insights, and more!

Courtney Lewis, Executive Vice President 3/27/25 Courtney Lewis, Executive Vice President 3/27/25

Data for the Sake of Data: The Pitfalls of Chasing Numbers

Stop hoarding data, start driving impact! Our latest blog tackles the challenge of data overload and provides practical steps to focus on meaningful insights that fuel fundraising success.

Dave Jorgensen, SVP, Strategic Analytics 8/15/24 Dave Jorgensen, SVP, Strategic Analytics 8/15/24

The Importance of Identifying the “So-What” In Data

Our SVP of Analytics and Reporting, David Jorgensen, details common pitfalls and how to find your organizations “so-what” in our latest blog post! Want more hands on and personalized assistance with learning what your data is saying? Connect with us!