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IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

Year-End Digital Fundraising: A Slow Start, a Strong Finish

Year-end digital results are in! After analyzing performance across email, search, social, CTV, and SMS, one pattern stood out: a compressed season with revenue concentrated at the finish. Our recap breaks down what happened—and what it means going forward ➡️

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

Ask Fuse: Email KPIs

When it comes to email fundraising, it’s easy to get lost in the numbers. When you’re asking, “Are these emails really worth it?” — a few key metrics rise to the top as drivers for your return on investment (ROI). Our VP of Digital Strategies shares the 3 KPIs she watches closely to determine email success at a quick glance.  

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