Is your email program feeling a little... dusty? A cluttered email program isn't just messy; it’s a drain on your deliverability and engagement rates. We’re breaking down 7 vital steps to successfully refreshing your email program. From strategic list hygiene to A/B testing, it’s time to clear the clutter and start optimizing for better results.

Search isn’t just about keywords anymore — it’s about conversations. AI is fundamentally changing how people find information, and if your content strategy hasn't shifted yet, it’s time. From AI Overviews to intent-based optimization, we’re sharing updates and tips on how to make sure your brand still gets found. 

Year-end digital results are in! After analyzing performance across email, search, social, CTV, and SMS, one pattern stood out: a compressed season with revenue concentrated at the finish. Our recap breaks down what happened—and what it means going forward ➡️

When it comes to email fundraising, it’s easy to get lost in the numbers. When you’re asking, “Are these emails really worth it?” — a few key metrics rise to the top as drivers for your return on investment (ROI). Our VP of Digital Strategies shares the 3 KPIs she watches closely to determine email success at a quick glance.