📬Rising postage rates don’t mean settling for less impact. Our 2026 USPS Postal Promotions guide breaks down where savings are available, and how to use them strategically to support stronger storytelling, engagement, and results!

With another school year in full swing, it’s a good time for a refresher. Direct mail may feel “old school” to some, but it is still a fundraising powerhouse — especially when each element of a package is designed to work together. From envelope design to reply forms, Fuse copywriter, Ryan Edwards, walks through the anatomy of an appeal. 

Exciting news for nonprofit marketers! The USPS has released its 2025 Mailing Promotions, offering savings opportunities for direct mail campaigns.