IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Becky Volpe, Strategy Director 10/21/26 Becky Volpe, Strategy Director 10/21/26

Data-Driven, Not Data-Creepy: Personalizing Donor Outreach Without the Scare Factor

Ever received a fundraising message that felt a little too personal? Personalization should make donors feel remembered, not watched. When donors think “they really know me,” not “how did they know that?” you’re doing it right. Read our best practices for effective donor personalization here.

Becky Volpe, Strategy Director 5/20/26 Becky Volpe, Strategy Director 5/20/26

The Listening Strategy: How Donor Surveys Deepen Relationships

Most fundraising is one-directional. But the strongest programs make space to listen. Donor surveys, when done right, can deepen relationships, improve retention, and inform smarter strategy.

Nicki Might, Vice President of Fundraising Strategies 4/6/26 Nicki Might, Vice President of Fundraising Strategies 4/6/26

Donor Journey Mapping Isn’t a Calendar. It’s a Strategy.

Too often, donor journey mapping stops at a diagram. In reality, it should guide how strategy, data, and execution align across the donor experience. Intentional mapping can strengthen retention, coherence, and long-term value. Here’s how to think about journeys as an ongoing discipline, not a one-time plan.

Fuse Team Member 8/7/25 Fuse Team Member 8/7/25

Make-A-Will Month: 7 Tips for Legacy Giving Engagement

Waiting for the right time to engage donors with legacy giving communications? No time like the present — especially during Make-A-Will month! Our latest blog includes 7 tips on leveraging these meaningful conversations to connect donors' legacies to your mission.