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IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Ryan Edwards, Copywriter Ryan Edwards, Copywriter

Back to Basics: The Anatomy of a Direct Mail Appeal

With another school year in full swing, it’s a good time for a refresher. Direct mail may feel “old school” to some, but it is still a fundraising powerhouse — especially when each element of a package is designed to work together. From envelope design to reply forms, Fuse copywriter, Ryan Edwards, walks through the anatomy of an appeal. 

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Leah Farmer, SVP, Creative Director Leah Farmer, SVP, Creative Director

This Fundraising Campaign Brought to You by the Letter A (for Accessibility): Tips to Ensuring Your Messaging can Reach EVERYONE

Are you reaching your full audience? Without full accessibility in all marketing, your campaigns may be missing potential donors. And design that can’t reach everyone isn’t great design. Read our 10 best practices to ensuring EVERYONE is able to see your messaging, and your messaging is reaching its full potential here.

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