Your story isn’t about the donor. It’s about the community.
Community-Centric Fundraising is challenging the sector to rethink who we center in our stories and strategies. Instead of casting donors as heroes, this framework invites us to view them as partners — while uplifting the power and voice of the communities we serve.

First gifts are important. Second gifts are everything. With donor acquisition becoming more expensive and less predictable, retention isn't just a metric — it's a strategy. Now is the time to audit your donor journey. Are you doing enough to keep new supporters engaged after that first gift? Retention is where real sustainability begins. Here are 6 essential elements of ensure your approach is built to last.