IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

James Bruening, VP, Data Strategy & Planning 4/9/25 James Bruening, VP, Data Strategy & Planning 4/9/25

Fuse White Paper Release: The Advantages of Random Priority Merging in Nonprofit Direct Mail Fundraising

Is your acquisition list strategy bringing in the best donors? Our latest white paper explores how random priority merging may provide a clearer picture than traditional structured merge methods. Unlock benefits like: Accurate list performance, Fairer testing, Better LTV insights, and more!

Fuse Analytics Team 2/21/25 Fuse Analytics Team 2/21/25

The Giving Tug-of-War: What Fundraising Trends Tell Us About the Road Ahead

Data-driven insights are crucial for navigating today's fundraising landscape — especially in the midst of ambiguity. Our SVP of Analytics & Reporting, David Jorgensen, analyzes 2024 giving trends and shares strategic guidance for maximizing donor retention and optimizing fundraising efforts in 2025 through uncertain times.

Erica O'Brien, Principal, Owner 9/5/24 Erica O'Brien, Principal, Owner 9/5/24

There is No Master Key: Avoiding One-Sized Strategies

Fuse Principal and Co-Owner, Erica O’Brien, shares insights into the elements of a strong fundraising campaign (spoiler alert: it’s not with a “one-size-fits-all approach).