IRA giving is one of the most underutilized opportunities in fundraising, yet donors are already making decisions about these assets every day. We break down how nonprofits can reposition IRA giving as a simple, flexible way for donors to give today and create a lasting legacy — and how to build a smarter, more integrated strategy around it.

Waiting for the right time to engage donors with legacy giving communications? No time like the present — especially during Make-A-Will month! Our latest blog includes 7 tips on leveraging these meaningful conversations to connect donors' legacies to your mission.