Check donations are declining — and that’s not a loss, it’s an opportunity!  Nonprofits that embrace digital giving can reduce fraud risk, streamline donor experiences, and future-proof their fundraising. Read our latest blog for practical steps to make the shift.

First gifts are important. Second gifts are everything. With donor acquisition becoming more expensive and less predictable, retention isn't just a metric — it's a strategy. Now is the time to audit your donor journey. Are you doing enough to keep new supporters engaged after that first gift? Retention is where real sustainability begins. Here are 6 essential elements of ensure your approach is built to last.