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The Fuse Blog
We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.
Google Becomes the Answer Engine: Donors Are Getting Answers Before They Find You
Google has made the switch from search engine to action-and-answer engine through new AI features. If you’re wondering how to keep your brand visible when Google is answering queries directly, we’ve got you covered.
New Rules in a New Age: How AI is Redefining Search to be Beyond Keywords
Search isn’t just about keywords anymore — it’s about conversations. AI is fundamentally changing how people find information, and if your content strategy hasn't shifted yet, it’s time. From AI Overviews to intent-based optimization, we’re sharing updates and tips on how to make sure your brand still gets found.
Traditional Search vs. Voice Search: How Nonprofits Can Stay Ahead in 2025
“Hey Siri, how do I get my content to the top of search results?”
Spoiler: Voice search isn’t the same as traditional search — and if you're still thinking in typed keywords only, it's time for a glow-up. Dive into our latest blog to learn how to speak your audience’s actual language and maximize your search results!
Keyword Magic: 5 Tips to Supercharge Your SEO
Ready to sprinkle some SEO magic dust on your website? We’ve got you covered with 5 tips on keyword placement — from conducting research to integrating into your content!