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The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Fuse Social Fuse Social

Executive Team Member Spotlight — Michelle Gunn

Today we’re highlighting another one of our amazing executive team members — Michelle Gunn, VP and Creative Director! She once had her sights set on being a cashier at the Piggly Wiggly, but we're so happy that she's in the wonderful world of direct response instead.

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Fuse Production Team Fuse Production Team

The Skinny on USPS 2025 Promotions

Exciting news for nonprofit marketers! The USPS has released its 2025 Mailing Promotions, offering savings opportunities for direct mail campaigns.

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Fuse Analytics Team Fuse Analytics Team

The Giving Tug-of-War: What Fundraising Trends Tell Us About the Road Ahead

Data-driven insights are crucial for navigating today's fundraising landscape — especially in the midst of ambiguity. Our SVP of Analytics & Reporting, David Jorgensen, analyzes 2024 giving trends and shares strategic guidance for maximizing donor retention and optimizing fundraising efforts in 2025 through uncertain times.

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Fuse Digital Team Fuse Digital Team

End of Year Recap: Key Trends in Paid Digital and Email Performance

Year-end has come and gone – interested in our favorite findings? We break down the 2024 year-end digital fundraising season with our notable wins and favorite lessons to carry with us this year and into our next year-end season (can never start prepping too early)!

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Fuse Digital Team Fuse Digital Team

Giving Tuesday 2024: The Results Are In

Giving Tuesday: The results are in!

Take a look at our latest blog on what worked, what surprised us, and what we’ll be thinking about heading into these final weeks of the year and into 2025!

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Fuse Analytics Team Fuse Analytics Team

Ask Fuse: Testing (Part 2)

Last week we answered questions about the critical elements in setting up a test, and today we are back to cover everything you need to know about analyzing those results! Read on to learn best practices from our Analytics Team.

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Fuse Analytics Team Fuse Analytics Team

Ask Fuse: Testing (Part 1)

We all like to test and learn, but are you doing it strategically? In our two-part series, our Analytics Team answers your questions about setting up and analyzing a sound test!

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Callie LaFaunge, Director of Digital Fundraising Strategies Callie LaFaunge, Director of Digital Fundraising Strategies

Keyword Magic: 5 Tips to Supercharge Your SEO

Ready to sprinkle some SEO magic dust on your website? We’ve got you covered with 5 tips on keyword placement — from conducting research to integrating into your content!

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Erica O'Brien, Principal, Owner Erica O'Brien, Principal, Owner

Navigating Change: An Imperative for Future Growth

The world is constantly changing around us — is your organization staying ahead of the curve? Erica O’Brien, our Principal & Co-Owner, shares the importance of constantly evolving and not just adapting to changes, but innovating as well. Check out this blog to learn more!

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