Paid Media Strategist

As the Paid Media Strategist at Fuse, you will play a key role in leading the tactical planning, execution, and performance optimization of paid digital media campaigns across multiple platforms. The ideal candidate will bring hands-on experience in media buying, data analysis, and digital optimization across search, social, programmatic, and other emerging channels.

This position is best suited for a performance-driven media professional with 5+ years of hands-on experience in paid media strategy and execution.  Experience in nonprofit fundraising is preferred though not required. 

Key Responsibilities:

  • Develop and implement integrated digital strategies to support fundraising goals across email, paid social (Meta), paid search (Google and Microsoft Ads), and programmatic/display channels.

  • Create and manage digital campaign briefs, calendars, and test plans that support continuous learning and improvement.

  • Oversee email marketing efforts from strategy and segmentation to testing, deployment, and analysis.

  • Manage and optimize paid media campaigns, including keyword research, ad copy development, creative coordination, and in-platform performance monitoring.

  • Track budgets across channels and ensure campaigns are pacing properly and meeting performance benchmarks (CTR, CPA, ROAS, conversion rate, etc.).

  • Analyze campaign performance across platforms such as Google Analytics, Meta Ads Manager, and Looker Studio to provide insights and optimization recommendations.

  • Collaborate closely with internal teams to ensure digital strategies align with broader client objectives and timelines.

  • Participate in client meetings to present digital strategy, campaign results, and strategic recommendations.

  • Stay current on platform updates, digital fundraising innovations, and industry best practices.

Qualifications:

  • 3–5+ years of experience in digital marketing or digital fundraising, with a strong grasp of paid and owned channel management.

  • Hands-on experience with Google Ads (Search, Display, and Grants), Meta Business Suite (Facebook/Instagram), and email marketing platforms.

  • Familiarity with digital campaign analytics tools (e.g., Google Analytics 4, Looker Studio).

  • Strong project management and organizational skills with the ability to manage multiple campaigns and priorities at once.

  • Analytical thinker with attention to detail and a solutions-focused approach.

  • Ability to thrive in a collaborative, mission-driven environment and communicate effectively with internal teams and external clients.

Preferred Skills (or Growth Opportunities in This Role):

  • Google Ads & Google Analytics certifications

  • Experience with email and SMS fundraising platforms

  • Familiarity with Asana or similar project management tools

  • Experience managing media for Giving Tuesday, EOY, or emergency response campaigns

  • Experience with conversion tracking and pixel setup

Words We Live by

  • Abstract illustration of two purple circles with white highlights, and two small yellow shapes, one a circle and one a star, against a white background.

    Integrity

    Our committed team is comprised of talented fundraisers who not only talk the talk, but also walk the walk.

  • Abstract illustration of a person in a purple circle and a heart inside another purple circle, with small yellow dots nearby.

    Passion

    Our passion for your mission drives us forward — each of our team members is deeply committed to the causes we support.

  • An abstract image featuring two purple circles with geometric patterns and three yellow star-like shapes on a white background.

    Authentic

    We develop relationships through transparent and collaborative partnerships that last decades.

  • Two abstract purple shapes with white lines, one resembling a circle with bar-like segments, another a circle with curved lines and plus signs. A small yellow dot and star are also present.

    Insightful

    Everything we do starts with the ability to carve out meaningful analytics to drive tailored, actionable strategies that make your mission a success.

  • Two purple circles with white lines and two yellow shapes, including a star and a smaller circle, on a white background.

    Quality

    We strive for excellence across every campaign, with an unmatched attention to detail — from concept to execution.

  • Two purple smiley faces with simple line designs; the larger one wears a scarf with a heart. Yellow stars and dots are scattered around them on a white background.

    Kindness

    It is our internal moral compass and guides every relationship we have — both internally and externally.

  • Two purple circular icons with hand graphics, one larger with a yellow dot, and one smaller with a yellow star, on a white background.

    Inclusion

    By bringing together diverse voices, we aim to build a stronger community while creating exemplary content that resonates across audiences.

  • Two purple circular shapes with white lines inside and yellow star-like shapes around them on a white background.

    Ethical

    Description goesWe believe in the power of storytelling — told ethically and with agency given to the people and communities represented. here