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IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

How to Write Emails in an AI-Summary World

With Google and Apple actively summarizing emails for users, your first few sentences are no longer just an introduction. They are your entire chance to grab a donor's attention before an AI assistant condenses your message into a single bullet point. 

If the AI summary misses your impact or your call to action, your donor will too. Read on for our top tips to still reaching donors in their inbox.

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Nancy Eiring, Senior Vice President, Digital Strategies Nancy Eiring, Senior Vice President, Digital Strategies

New Rules in a New Age: How AI is Redefining Search to be Beyond Keywords

Search isn’t just about keywords anymore it’s about conversations. AI is fundamentally changing how people find information, and if your content strategy hasn't shifted yet, it’s time. From AI Overviews to intent-based optimization, we’re sharing updates and tips on how to make sure your brand still gets found. 

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