IGNITE

The Fuse Blog

We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.

Nancy Eiring, Senior Vice President, Digital Strategies 6/12/26 Nancy Eiring, Senior Vice President, Digital Strategies 6/12/26

How to Write Emails in an AI-Summary World

With Google and Apple actively summarizing emails for users, your first few sentences are no longer just an introduction. They are your entire chance to grab a donor's attention before an AI assistant condenses your message into a single bullet point.

If the AI summary misses your impact or your call to action, your donor will too. Read on for our top tips to still reaching donors in their inbox.

Ryan Edwards, Copywriter 9/30/25 Ryan Edwards, Copywriter 9/30/25

Turning Urgency Into Impact: 8 Quick Tips When Emergencies Arise

When urgent news breaks, organizations need to act quickly and with purpose. From digital to direct mail, preparation to transparency, every response matters. We’ve put together 8 quick tips to help organizations respond effectively, maintain credibility, and connect urgency to impact.

Leah Farmer, SVP, Creative Director 7/31/25 Leah Farmer, SVP, Creative Director 7/31/25

This Fundraising Campaign Brought to You by the Letter A (for Accessibility): Tips to Ensuring Your Messaging can Reach EVERYONE

Are you reaching your full audience? Without full accessibility in all marketing, your campaigns may be missing potential donors. And design that can’t reach everyone isn’t great design. Read our 10 best practices to ensuring EVERYONE is able to see your messaging, and your messaging is reaching its full potential here.