With Google and Apple actively summarizing emails for users, your first few sentences are no longer just an introduction. They are your entire chance to grab a donor's attention before an AI assistant condenses your message into a single bullet point. 

If the AI summary misses your impact or your call to action, your donor will too. Read on for our top tips to still reaching donors in their inbox.

Is your email program feeling a little... dusty? A cluttered email program isn't just messy; it’s a drain on your deliverability and engagement rates. We’re breaking down 7 vital steps to successfully refreshing your email program. From strategic list hygiene to A/B testing, it’s time to clear the clutter and start optimizing for better results.

When it comes to email fundraising, it’s easy to get lost in the numbers. When you’re asking, “Are these emails really worth it?” — a few key metrics rise to the top as drivers for your return on investment (ROI). Our VP of Digital Strategies shares the 3 KPIs she watches closely to determine email success at a quick glance.  

Looking for some pointers on how to start building an email fundraising calendar? Look no further! These 8 crucial steps to building an effective calendar for you email program — starting from the very beginning — are here to help.