When it comes to email fundraising, it’s easy to get lost in the numbers. When you’re asking, “Are these emails really worth it?” — a few key metrics rise to the top as drivers for your return on investment (ROI). Our VP of Digital Strategies shares the 3 KPIs she watches closely to determine email success at a quick glance.  

Looking for some pointers on how to start building an email fundraising calendar? Look no further! These 8 crucial steps to building an effective calendar for you email program — starting from the very beginning — are here to help.